Freightlane One-Page Plan · Q3 2026

Dock scheduling that pays for itself in detention fees.

Freightlane replaces phone-and-spreadsheet dock appointment booking at mid-market warehouses with a self-serve scheduling layer that carriers actually use, cutting detention costs and idle dock labor from week one.

Seed stage
Raising $2.5M
$428K ARR, growing 18% MoM
hello@freightlane.io
01

Problem

Mid-market warehouses still book inbound and outbound dock appointments over phone and email. The result is double-booked doors, trucks queued in the yard, and no record of who showed up when.

  • $146K per year lost by the average 150K sq ft facility to detention fees and idle dock labor.
  • 38% of appointments arrive more than 30 minutes off schedule with no visibility upstream.
  • Enterprise yard systems start at six figures and 6-month rollouts; the mid-market gets nothing.
02

Solution

A scheduling layer that goes live in two weeks, not two quarters. Warehouses publish door capacity; carriers self-book against it for free.

  • Self-serve booking: carriers pick slots against live door capacity, no login fees, no phone tag.
  • Live yard view: check-in kiosk plus geofenced ETAs show every trailer on site or inbound.
  • Detention analytics: automatic dwell-time records that win fee disputes and expose slow lanes.
03

Market

19,500 US warehouses between 50K and 500K sq ft run docks with no scheduling software. We land there, then expand into yard management and carrier-side services.

$2.4B
TAM · dock and yard software
$610M
SAM · US mid-market
$61M
SOM · 5-yr target, 10% of SAM
04

Business model

Flat SaaS per facility: $850/month ($10.2K ACV). Carrier side is free forever, which is what makes adoption stick.

79%
Gross margin
$7.4K
CAC
11 mo
CAC payback
7.3x
LTV : CAC
05

Traction

$428K
ARR
42
Paying facilities
28K
Appointments / mo
108%
Net revenue retention
96%
Logo retention
14K
Carriers on platform

First facility live in March 2025. Every account since month four has come inbound from carriers asking their other warehouses to adopt it.

06

Competition

PlayerFocusSetup
Status quoPhone + spreadsheetsn/a
OpendockEnterprise, per-dock pricingMonths
C3 SolutionsEnterprise YMS suites2+ qtrs
FreightlaneMid-market, flat price2 weeks

Wedge: free carrier side builds a two-sided network the incumbents charge for.

07

Team

Maya Reyes
Co-founder & CEO
Ran dock operations for 11 facilities at Flexport; lived this problem for six years.
Daniel Okafor
Co-founder & CTO
Staff engineer at Samsara; built the ETA pipeline used by 40K fleets.
Sarah Kim
Head of Sales
First GTM hire at project44; took mid-market ARR from $0 to $6M.
08

The ask

$2.5M seed

24 months of runway to prove repeatable mid-market GTM.

Engineering45%
Go-to-market35%
Operations20%
Milestones at month 18: 120 facilities, $1.22M ARR, NRR above 110%, Series A ready.