Problem
Mid-market warehouses still book inbound and outbound dock appointments over phone and email. The result is double-booked doors, trucks queued in the yard, and no record of who showed up when.
- $146K per year lost by the average 150K sq ft facility to detention fees and idle dock labor.
- 38% of appointments arrive more than 30 minutes off schedule with no visibility upstream.
- Enterprise yard systems start at six figures and 6-month rollouts; the mid-market gets nothing.
Solution
A scheduling layer that goes live in two weeks, not two quarters. Warehouses publish door capacity; carriers self-book against it for free.
- Self-serve booking: carriers pick slots against live door capacity, no login fees, no phone tag.
- Live yard view: check-in kiosk plus geofenced ETAs show every trailer on site or inbound.
- Detention analytics: automatic dwell-time records that win fee disputes and expose slow lanes.
Market
19,500 US warehouses between 50K and 500K sq ft run docks with no scheduling software. We land there, then expand into yard management and carrier-side services.
Business model
Flat SaaS per facility: $850/month ($10.2K ACV). Carrier side is free forever, which is what makes adoption stick.
Traction
First facility live in March 2025. Every account since month four has come inbound from carriers asking their other warehouses to adopt it.
Competition
| Player | Focus | Setup |
|---|---|---|
| Status quo | Phone + spreadsheets | n/a |
| Opendock | Enterprise, per-dock pricing | Months |
| C3 Solutions | Enterprise YMS suites | 2+ qtrs |
| Freightlane | Mid-market, flat price | 2 weeks |
Wedge: free carrier side builds a two-sided network the incumbents charge for.
Team
The ask
24 months of runway to prove repeatable mid-market GTM.